Rethinking your app’s UX? Here is why and how to do it

Designing and creating a quality user experience (UX) is a long, and let’s face it, challenging process. In a tech age like this, constant progress and new features are inevitable, and nothing is timeless — especially when we consider rapidly changing trends! As mobile apps progress through their life cycles, they inevitably evolve and change, and their UX has to evolve and change with them.

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The Best Ways to Improve Sales Through Mobile Apps

In just a few short years, smartphones have become a perfectly common item, and so have mobile apps that enable users to acquire information simply and quickly. The app marketplace has become enormous, and yet you’re still wondering whether to invest in mobile apps? You’re still not sure what you’d have to gain?

The State of Mobile App Development in 2021

The number of smartphone users is exponentially growing. Having a phone close to us at all times became a habit, as well as unlocking it too frequently. Why do we take smartphones in our hands? What do we use, browse, download, and explore? In this article, we will present answers to these questions, all supported

The Psychological Effects of Brand Personality on Customers

Do you feel some affection and attraction to specific brands? If you do, don’t worry, that is perfectly normal. Even though it may seem as weird, psychology has an answer to why we feel that way. In a Strategy Study by Accenture, they found that as much as 83% of customers demand more human interaction.

brand personality

Top 5 Frequently Asked Questions About Building a Mobile App

As you can presume, we (folks at Shoutem) get a lot of questions on a daily basis about our mobile app builder. And that’s great, we feel like we’re maintaining a great relationship with clients who have inquiries or want to improve their mobile apps. However, sometimes, it happens to us that we answer the

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How to Pick the Best Colors for Apps: 2023 Color Trends | Shoutem

The Halo Effect is a well-documented social-psychology phenomenon that explains how individuals make rapid judgments. What does the Halo Effect have to do with mobile app development? A lot! Before users consume your compelling copy or marvel at your app’s spectacular animations, they will notice the icon and then the user interface. If your color

app color

10 Effective Tips for Creating Customer Loyalty Program

It feels nice to have a running business and everything works smoothly, right? Suddenly, you noticed that customers are not coming back and you’ve heard competition has taken over the customer monopoly. Not only that, but as you lose your customers, you are losing profit and a possibility to move forward. One of the reasons

digital wallet

How to Generate Brand Loyalty and Reward Customer Loyalty

Two types of loyalty are fundamental to businesses: customer loyalty and brand loyalty. Even though they are often confused and many times used interchangeably, they are quite different. Understanding the difference between customer loyalty and brand loyalty will significantly boost your retention rates. According to Fundera, studies have shown that 43% of customers spend more

loyalty

Details to Consider When Creating a Blog App

We bet you know that about 55 percent of global web traffic comes from mobiles today. Users spend 70 percent of the total digital media time on smartphones, and it’s not only for online shopping and social media: People read news, watch educational and video content, and follow their favorite blogs on mobiles. What does

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Weird Mobile Apps You Must Try Today

Usually, when you ask people about what mobile app they use the most, you’ll find that answers gravitate towards social network apps, chat apps, or even fitness apps. However, there are some really weird mobile apps (and online stores) out there that beg the question: who on earth installs this kind of thing and why?!

weird apps

Android App Bundle (AAB) Replaces APK in Google Play Store

As of August 1, 2021, Google announced new changes in the development and launching of apps in the Google Play Store. Popular APK format will be changed for AAB format which has been used for a while, as it was introduced in Android 9 back in 2018. This article will cover the most important features

google play store

The History and Evolution of Mobile Banking

Mobile devices are reshaping the world as we know, gradually transforming our lives, daily behaviors, and how we do business with banks. Together with the evolution of mobile technologies, customers also evolved, pushing banks to be more consumer-driven.

The Evolution of Mobile Banking

Cannabis Marketing Strategy: Marketing Plan for Dispensary

The cannabis industry has seen a massive exponential rise over the past few years. There is no indication of how the market will continue to grow but many predict that by 2027 the overall sales will reach $47 billion. It sounds like easy money, but the reality is totally different. The industry is a gold

The History of Mobile App Stores

Mobile app stores have become the number one channel for distributing apps. Some app stores are more successful than others and generally have massively developed over the years. Observing their growth or decline through time gives an insight into the constant expansion of mobile app builders in the IT industry. While some thrive more and

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Apple No Longer Bans Cannabis Apps In The App Store

The cannabis business has been at the center of attention recently as more and more states legalized cannabis. Since legalization in 2014, Colorado’s regulated cannabis industry sales have reached about $6 billion. According to current trends, sales might reach $47 billion by 2027. Today, recreational marijuana is legal in 11 states, while medical cannabis is

cannabis indoor

Cannabis Loyalty Program: How to Reward your Customers

We live in a world where shopping has become a leisure activity. Research has found that about 76% of British people would rather go shopping than do anything else. That is great news for the stores and brands. It means they can easily implement brand loyalty programs to increase their sales. Let’s be honest, we

marijuana

10 Most Common App Publishing Mistakes

When starting a massive project such as app development, you know a lot is ahead of you. What happens then? Some become rich, or popular, or both… while others stay with zero or an insignificant number of downloads in the app store. All your effort, time, money, all can be in vain if you make

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How to Start Your Cannabis Business in 2022

Pots are a hot topic even for those who don’t smoke. In recent years, the legalization of both recreational and medical marijuana in certain states opened up a new market for adventurous entrepreneurs. As the industry is still in its inflationary phase, its future is uncertain. Nevertheless, forward-thinking and innovative individuals will set themselves apart

Have a Hemp App in no time

10 Essential Features of a Successful Educational App

Gone are the days when education was carried out in classrooms only. The school desks have been partly replaced by smartphones as more and more students switch to the on-demand education apps that technology offers. With a free schedule, the ability to plan education around the personal schedule, and the ability to repeat a lesson

education

Google Play Store: Choosing Relevant Tags for your App

It is not easy to handle the competition in the Google Play Store. Hundreds of similar apps are out there battling for the spotlight. If you’re wondering is there any way to get your app at the top of the page, there are some good app store optimization strategies you can utilize to harvest the

google tag

Top 10 Android App Category on Google Play

If you are one of those people who likes to have things organized at all times, you’re in for fun reading. In this article, we are going to provide an overview of the Android app category on Google Play based on the number of apps they have. There are roughly 50 app categories on Google

android app

How to Choose Between Google Play Categories

It may seem unbelievable, but one word can determine the success of your app or product. The promotion, especially online, depends on the keywords that put your app into the corresponding categories. The Google Play category you choose must be relevant for your app but also not too competitive as you want your app to

google play store

Top 10 Radio Apps You Can Download Now | 2022

We have come a long way when music is in question. Nowadays, the possibilities are countless. Whether you prefer watching music videos, listening to the radio, streaming the music, or if you like vinyl, all are cool. You do you! After all, music is proven to be the most popular and effective way to reduce

radio apps

App Growth: Skyrocket Your Mobile App

A few months ago we created a thorough, beginner-friendly app marketing guide to help you promote your app and achieve a level of sustainable business marketing. This guide is for anyone who has created an app (or is planning to) and is unsure how to target their users.  It contains five chapters: Later on, we

app growth

Everything You Need To Know About Push Notifications in 2022

Surely numerous app notifications come to your phone throughout the day. Of course, not all of them are direct messages from your friends. Apps like to communicate with their users by sending them so-called push notifications. The newer marketing strategy includes them based on the principle of permission. Users can turn them off, but before

push notifications guide

5 Ways To Promote Your App Offline

Yup, you heard right – promote your app offline! We are all constantly connected through our mobile phones; social media feeds are our information pit stops, and the emails filling up our inboxes are everything we ever wanted and more. It’s so easy to get heard in the online world, but what about offline? How

app promote offline
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