Women slam ‘demeaning’ stereotype rarely discussed in polite society: ‘The damage has been done’

Authored by Dillon McClernon

Through that escalation, the sketch skewers our culture’s normalization of substance use disorder. It critiques the “wine mom” aesthetic, which suggests women need alcohol to cope with the trials of everyday life. 

“These phrases are extremely hurtful to women on the road to recovery,” Dr. Deni Carise, Chief Scientific Officer at Recovery Centers of America, told In The Know in response to the clip. “We need more prominent people with the power to influence culture amplifying this message.” 

Critiques of this culture are not new — the troubling fact that it’s remarkably easy to find T-shirts and glittery cups emblazoned with slogans like “mommy needs wine” in stores has been a frequent topic of conversation for the past few years. 

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Authored by

Dillon McClernon

Dillon currently serves as the Senior Director of Sales and Marketing at RCA. After his tenure as Chief Communications Officer and senior advisor to RCA, he opted for a full-time position at RCA where he could build a new team linking sales and marketing to directly impact RCA’s mission of saving 1 million lives.